Have you ever really thought about Cloud storage? If you are like most people, the very idea of storing something out there somewhere in cyberspace is unsettling at best. In theory, it is a nice thought, as you dream about storing all of your information digitally and knowing that it will remain safe forever. After all, you would no longer have to worry about storing anything on servers or backing up information again and again. It also means you would no longer be designating valuable office space to store a bunch of documents the old fashioned way. Through the Cloud, you could store everything easily with a single click of a button or even without clicking. However, whether or not that remains completely secure is another question altogether.
When it comes to Cloud storage, there are a lot of different options that are available to you. For the most part, your options include the particular system that is being used to store the information, as well as, the level of security that comes with it. Most of the time, security exists in the form of several layers of encryption. Some companies use system that have just a single layer of encryption and others use multiple layers that are password protected. To make things even more secure, these companies usually make sure the passwords change almost constantly. However, there is no guarantee that the information that is stored in the Cloud will not fall into the wrong hands at some point.
The advantages of Cloud storage are also numerous. In truth, a lot of companies choose to store information in this way because they simply do not have the physical space to store hard copies of all of their important documents. Even when information is stored and backed up on a server, the old fashioned way of doing things make sure that you would have to have several disks that were stored at your site in order to retrieve the information. Storing it on the Cloud means that it is completely digital and stored in cyberspace without any hard copy in any form whatsoever. This is a fast and easy way to store information and it takes up absolutely no room on your part. Perhaps the biggest advantage is that someone else manages the information once it is stored in the Cloud. Essentially, it is no longer your problem until you want to retrieve the information yourself.
Of course, there are also disadvantages to everything and this is no exception. The biggest concern that centers around Cloud storage is the possibility that the information could potentially fall into the wrong hands – *think Sony*. People are hacking into systems on a daily basis and if they happen to hack into the system that you use to store information, there is a chance that everything that you have stored could end up in the hands of someone besides the people who need to see it. This can have a number of repercussions, not the least of which is the loss of trust of your clients.
In short, Cloud storage has become so popular that everyone wants to use it and it is quickly becoming something of a game where more and more people are jockeying for position. If you want your own dedicated Cloud storage system where no one else can have access to it, expect to shell out some big bucks. Otherwise, you can expect to share a system with thousands or even tens of thousands of other individuals and take your chances about the level of security that is provided with such a system.
Actually I’ve been doing pretty good with GA since I started using it about a year ago. I’ve created my own dashboards thanks to a tutorial/article by Jill Whalen. I’ve read a lot of information and can finally do a lot of amazing things with GA not only for myself but for my clients. It’s nice to finally use a metrics package on an ECommerce site – joy!
But today I found a period chart of the elements regarding GA. Too cool! Much like the one SEL put out years ago regarding SEO (and they constantly update it), it’s simply amazing.
It was made and published by a certified GA expert by the name of Jeff Sauer @ Jeffalytics. The GA elements have been split into four main categories: Product, Metrics, Reports, and Features. I’m hoping to squeeze more info into my automatically generated reports that are sent out by GA to my clients.
Here’s the one for SEO by SEL.
Such good information! I have so much to do but will probably spend the next hour just absorbing all the information it has.
Here is the full article.
One of my most excellent clients Joel Garfinkle, a Job Coach, has been helping me with the transition of working from home vs. working out of the home. I used to do 6 hours out of the house, the rest at home. He’s given me some Work Balance Tips which are some great pointers although I can’t do them overnight, he said my goal is to try to implement a few at a time… it’s a life style change, like a DIEt. Look at it as something that benefits YOU and YOUR WORK and YOUR FAMILY. My jaw dropped as I can’t fathom doing all these things hence him reassuring me I should adopt a few at a time. It’s a great list and makes sense. Hopefully it will help others.
¨ Time off: Take one day off a month
¨ Weekend: No computer, email, cell phone (related to work) on weekend.
¨ Vacations: Schedule two vacations.
¨ Block time: Schedule time for family, friends and partner.
¨ Breaks: Take two scheduled breaks a day.
¨ Hours: Work no more than 40hrs each week
¨ Cell phone: Turn off the cell phone (Blackberry) at 5:30pm.
¨ Exercise: Exercise four days a week.
¨ Home: Work from home two days a week
¨ Lunch break: Have lunch away from desk.
¨ End work: Finish work at 5:30.
¨ Start work: Start work at 9:30am
¨ Meditate: Spend 10 to 15 minutes each work day in quiet contemplation.
¨ Computer: Stop using the computer at 5:30pm (no email at night).
¨ Read: Read one non-work-related book or magazine for each work-related publication you read.
¨ Fun/play: Make time for fun/play (even during work week).
¨ Comp time: If put in more hours a few days, take the time off on another work day.
Let’s look at the common things, many of which are often overlooked or shortcuts taken.
What to pay attention to:
Images and Alt descriptions (also called alt tags)
Social sharing options
Depth of content
Matching content type to visitor expectations (text, images, video, etc.)
Usability Page load times (to a certain point – faster is great, but not at the expense of usability and usefulness)
Crawlability (AKA discoverability, so can we actually get to all your content)
News – if you are actually a new site, submit for inclusion
What to skip:
Meta Keywords (fill them in if you like, keep it short and relevant, but not a big ranking factor)
Overly long URLs (no set number, but you’ve all seen these)
Cloaking (comes down to your intent, but risky business for sure)
Link and link farms
Three way links
Auto following in social media