META NOODP tag/SEO Salaries/SEO Project Fees

This was very exciting news:

http://www.mattcutts.com/blog/google-supports-meta-noodp-tag/

Basically, you can stop Google from pulling description tags from DMOZ. The problem with the DMOZ descriptions is that the editor make up their own and it's nearly impossible to change. Just getting into DMOZ these days is impossible... but that's a whole different epic.


Two cool posts came out regarding money. The money we "should" be making and the money we charge for projects.

The first, the money we should be making from the blog of Kalena. I don't see these numbers as being too far off:

Entry level SEO/SEM position = $30-45K
Three to five years experience / online account managers = $50-75K
Five + years / organic SEO specialists = $75-90K
Senior management level = $70-120K
SEM Director = $95-150K
VP Level = $100-200K (although there have been reports of offers ranging from $250-315K at this level)

I've been doing around 8 years and I specialize in organic SEO. Seems like good numbers to me.

Regarding how to price an SEO project comes from the infamous Rand Fishkin. I've always liked his posts; he's humble, honest, isn't afraid to talk about subjects others won't touch. He doesn't answer his users in a smart-ass tone like a lot of the high and mighty SEO'ers are doing now days. Is all that attitude necessary? Anyways... here's his post on How to Price an SEO Campaign. It contains a lot of great information and the considerations when pricing an SEO project; the first outing of it's kind. You'll find a lot of SEO companies don't post their prices (we do) - so this is a refreshing break not only because of the detail included but because it comes from one of the more well known SEO firms.