Archive for April 2011

Facebook Facts, Figures and Stats

This is directly from one of my favorite bloggers Jeff Bullas. I tweeted it but also wanted it here as a quick reference. Here’s the original post: 50 Fascinating Facebook Facts And Figures

50 Facebook Facts and Figures

1. 1 in every 13 people on Earth is on Facebook
2. 35+ demographic represents more than 30% of the entire user base
3. 71.2 % of all USA internet users are on Facebook
4. In 20 minutes 1,000,000 links are shared on Facebook
5. In 20 minutes 1,484,000 event invites are posted
6. In 20 minutes 1,323,000 photos are tagged
7. In 20 minutes 1,851,000 status updates are entered
8. In 20 minutes 1.972 million friend requests are accepted
9. In 20 minutes 2,716,000 photos are uploaded
10. In 20 minutes 2,716,000 messages are sent
11. In 20 minutes 10.2 million comments are posted
12. In 20 minutes 1,587,000 wall posts are written
13. 750 million photos were uploaded to Facebook over New Year’s weekend
14. 48% of young Americans said they found out about news through Facebook
15. 48% of 18 to 34 year olds check Facebook right when they wake up
16. 50% of active users log on to Facebook in any given day
17. Average user has 130 friends
18. People spend over 700 billion minutes per month on Facebook
19. There are over 900 million objects that people interact with (pages, groups, events and community pages)
20. Average user is connected to 80 community pages, groups and events
21. Average user creates 90 pieces of content each month
22. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
23. More than 70 translations available on the site
24. About 70% of Facebook users are outside the United States
25. Over 300,000 users helped translate the site through the translations application
26. Entrepreneurs and developers from more than 190 countries build with Facebook Platform
27. People on Facebook install 20 million applications every day
28. Every month, more than 250 million people engage with Facebook on external websites
29. Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
30. More than 2.5 million websites have integrated with Facebook, including over 80 of comScore’s U.S. Top 100 websites and over half of comScore’s Global Top 100 websites
31. There are more than 250 million active users currently accessing Facebook through their mobile devices
32. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
33. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
34. Al Pacino’s face was on the original Facebook homepage
35. One early Facebook function was a file sharing service
36. The first “Work Networks” as well as the original educational networks included Apple and Microsoft
37. The meaning of the term poke has never been defined
38. There is an ‘App’ to see what’s on the Facebook cafe menu
39. Mark Zuckerburg (CEO of Facebook) calls himself a “Harvard Graduate” when in fact he didn’t graduate (apparently his reply is that “there isn’t a setting for dropout”)
40. Australian’s spend more time per month on Facebook than any other country at over 7 hours on average
41. A Facebook employee hoodie sold for $4,000 on eBay
42. Facebook was initially bank-rolled by Peter Thiel the co-founder of PayPal for $500,000
43. It is the second biggest website by traffic behind Google (at the moment)
44. Facebook is now valued at approximately $80 billion
45. Facebook makes money through advertising and virtual products
46. Facebook was almost shut down by a lawsuit by ConnectU who claimed that Zuckerburg stole the idea and Technology for Facebook (the issue was settled out of court)
47. The USA has the largest Facebook user base with 155 million people which represents 23.6% of Facebook’s total users
48. There is over 16,000,000 Facebook fan pages
49. Texas Hold’em Poker is the most popular Facebook page with over 41 million fans
50. More than 650 million active users

Is that insane or what??? Wonder what these stats will be like in 5 years? 10 years? Will something new come along??? What are your thoughts??

Optimize that YouTube Video!

YouTube Tips

FIRST THINGS FIRST

Did you know that YouTube has this great keyword suggestion tool? As you know I’m a big keyword research person… All SEO projects start with keyword research. With that said, this tool can help you selected phrases that YouTube viewers are searching on (keep in mind that video searches CAN be different than Web searches!):

When doing your keyword research for your videos, don’t worry about the search volume, just select phrases that relate to your video and use them wisely!

There are three important areas you need to be mindful of: The title, the description and the tags. I have my tips for each below:

TITLE

The title of your YouTube video is the most important piece of information that search engines see and use for ranking consideration of your video. You’ll want to use your researched keyword phrases here. Add enough words such that you don’t overfill the box you type in. Make sure you don’t use stop words (articles, pronouns: short list-and, the, an, a, at, as, about) as they don’t convey much information. Instead use words that best describe your video.

DESCRIPTION

Write your description with both the search engines and humans in mind. Using keywords and descriptive phrases that best describes your video will help it to come up for a search. Second to the title, it’s the most important bit of information for search engines to use when evaluating your site for ranking consideration. Include your Website address (URL) in your description if you want to drive viewers there. If you want your Web site *clickable* add it to your description like this:

http://www.YourDomain.com

this will show up as an active link so people can click it.

There are 4 lines in the description field that you can type in before scroll bars appear. When crafting your description type up to 4 lines without going over. No more than 30 words too.

TAGS

Tags are like the keywords you put in your keyword meta of a Web site. You’ll want to fill out the “tags” area with your researched keywords, keywords that related to your video. Use 5-7 relevant keywords here, no need to overload. The tags you put here are then used to display *related* videos to a viewer (if you share the same tags as a video someone is watching) which can garner more views. Add your tags in a logical order, the same way you would search on them, not randomly.

OTHER INFO

When your video is embedded into another Website it counts as an inbound link and can boost that video’s ranking. Therefore embed your video into your Website and encourage others to embed your video too!

This is a good article about optimizing your YouTube Video. Things I didn’t consider.

Google Boost News

Here’s the latest on Google Boost. Top post is the most current. THIS IS NOT MY ORIGINAL CONTENT! This is a place where I can easily retrieve much requested information about the latest in *SEO News* [Internet Marketing] so Michelle won’t beat me with her Louis Vuitton bag.

Definition [my own]
Google Boost = PPC + Google Places + Sponsored Links

Links and Information
Does Google Boost Fit the SME Need? Jan 13, 2011

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