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QR Codes: Scan, Bamm, Thank you Ma’am!

In case you don’t know what a QR (quick response) code is… let me be the first to tell you that they’re VERY cool, geeky and we’ve only just begun (not a Carpenters song). They’re like a bar code, but 3 dimensional and you can pretty much put them anywhere (shirts, scarves, stickers, napkins, skin, Realtor “for sale” signs, business cards and much more!) When you scan a QR code (via your smart phone) they’ll resolve to any Web page you like. You create your QR code online (at many places) for free! Everyone likes free! They takes a mere few seconds to create at most… you enter the URL you wish to associate with your QR code, click “create” and that’s about it! Most QR code apps can also store the URL for later in case you get *scan happy* and want to check out all your “scans” later at your convenience (say you’re at a huge convention where everyone has a QR code, you scan em via your phone, save it, go on to the next booth and repeat!) You can have them E-mailed to you as well, this is where the functionality of the different scanning apps come into play.

Official Definition of a QR Code

Here is the wiki definition of a QR code in case you want to do your homework. The Japanese have been using them a looong time (the initial use was for tracking parts in vehicle manufacturing) and have some pretty far-out uses for them actually and as usual, they’re just starting to get popular here in the US.

Cool QR Code Uses for Realtors

So say you’re a Realtor. You can add a QR code on those *for sale* signs that you plunk in someones front yard. Me, “Miss Looking to Buy A Home” could then drive around aimlessly looking at houses, scan the QR codes and be taken to a Web page that has ALL the information about THAT particular property! Joy! Rapture! That’s just ONE use of them. Since most QR apps let you save your stash of URLs you can spend quality time later reviewing all your saved “homes” you were interested in that day. Send them to a friend! Your husband/wife for review! The possibilities are endless here.

Keli’s QR Code

Yep, I had to get my own QR code of course, it was the geek thing to do. It resolves to a page within my Web design Web site that is only accessible via the QR code. I need to add some unique information there and track it just to see if people use it. I suspect there’s not a lot of activity as it’s only on my Twitter page for now. My idea is to have links that go to to key areas of my Web site or other information I deem important The wheels are spinning!
Albuquerque QR Code

Download a QR Reader App for your Phone

All you do is search your app store for “QR code scanner” or “QR code app” – that should take you to a nice collection of free apps – easy peasy!

Generate a QR Code Online for FREE

Here are a few “no hassle” places to create them:
-Create a QR Code at StickerScan
-QR Code Generator
-QR Generator
and there’s many more… just Google *QR Code Generator*.

QR Tag Articles

-This is a great article by the Danny Sullivan team over at Search Engine Watch titled “Top 14 Things Marketers Need to Know About QR Codes” and as usual, there’s some great info there.

-What Is A QR Code And Why Do You Need One?

-QR Codes Are a Smart Marketing Choice – A SPN Exclusive Article

-What Business Card? Just Scan My QR Code

-101 Uses For Quick Response (QR) Codes

7 tips to using QR codes at Trade Shows

1. Place them on your trade show graphics where they can be seen and easily scanned – if you’re going to use them, really use them
2. Give show visitors a reason to scan the QR code, such as “Get more info” or “Sign up for our newsletter” or “See the movie” or “Scan to enter contest,” and then link to a show-specific landing page or a Web page that has the great content you promised
3. Explain how they work to your staff…and ensure each staffer has a smart phone in case the attendee doesn’t
4. Make sure your staff knows to approach anyone who is scanning your QR code and use it as an opportunity to engage them in a conversation
5. Test if the QR codes launch the internet inside the show hall every show … before the show starts
6. Set up the links so that “click” counts can be tracked during the show days, such as with bit.ly
7. Track them especially close the first few shows to see if they work for your audience
[Resource]

Cool QR Products & Unique Uses

-This site sells QR stickers, and you don’t have to buy bulk either (if you’re a Realtor, you won’t need a billion of them right? Hopefully that home sells fast!) Check out ALL the uses they have! It’s a brilliant site.

-NapScan! A site that makes QR imprinted napkins for your bar or restaurant. As the site boasts: “The ScanNap “web-enabled” Napkin from Napkins-Only. Finally! Printed Napkins That Actually Make Me Money, Rather Than Adding An Expense”

-YouScan.me allows you to add all your info like Facebook profile or fan page, Twitter, YouTube, etc. and connect with others. With YouScan.me you can track and follow all your code activities like scan count and countries from where the code has been scanned. The build in code analytics will provide you with important insights which will help your measure your success.

-30 Interesting ways QR Tags are being use actually shows someone with a QR TAG TATTOO!! GO Tattoo Dude!!!! Talk about never getting lost on your way home from the bar :) But seriously, check out their list… there’s some pretty cool QR Tag ideas there.

-Scan2 Action Codes are a unique sales tool that combine QR codes with a specific call to action (Scan2pay, win, save, buy, learn, play…) and a mobile enabled landing page for lead generation or E-commerce.

-5 Creative Uses of QR Codes

Other Places QR Codes are Popping Up

I’ve also seen QR tags in catalogs (Sephora has them) so in case you want more information about a specific product or want to order it? Bamm Scan ThankYouMa’am! Instant info! Instant order! Hook em while they’re hot.

As shown above, people are getting QR code tattoos, getting shirts made, scarves, bags, hats… the possibilities are endless. If you have a cool/clever use for them, hit me up with a comment below please, I’d love to know!

Yes, I’m serious about my SEO trip…

Not like a trip where I’d actually leave the house or the “golden triangle” as I’m teased about (Keli-the-hermit-joke)… but my gig, my obsession… my life.

So here’s my SEO license plate!

A List of Fun Twitter Facts and Figures

Another one directly from Jeff Bullas (gosh I hope he doesn’t get mad!) I tweeted it but also wanted it here as a quick reference. I have a real cool post comin up, my OWN material if you can believe it! Right now I’m just finding great information out there that I’d like to archive here.Twitter Bird

Here’s his original post:

30 Terrific Twitter Facts And Figures

1. Twitter was created in March 2006 by Jack Dorsey and launched in July of that year.
2. Twitter’s origins lie in a “day long brainstorming session” that was held by board members of the podcasting company Odeo. While sitting in a park on a children’s slide and eating Mexican food, Dorsey introduced the idea of an individual using an SMS service to communicate with a small group.
3. The first Twitter prototype was used as an internal service for Odeo employees and the full version was introduced publicly on July 15, 2006
4. The original project code name for the service was ‘twttr‘, an idea that Williams later ascribed to Noah Glass, inspired by the name of the social media image website ‘Flickr’ and the five-character length of American SMS short codes.
5. The team finally settled on the name ‘twitter‘, which means ‘chirps from birds’ in essence ‘a short burst of inconsequential information’
6. The tipping point for Twitter’s popularity was the 2007 South by Southwest (SXSW) festival. During the event, Twitter usage increased from 20,000 tweets per day to 60,000.
7. It had 400,000 tweets posted per quarter in 2007
8. In 2008 there were only 3 million registered users
9. In 2008 there were only 1.25 million tweets per day
10. Jan 2008 there were only 8 employees
11. In 2009 or 2 years ago Twitter had 8 million registered users
12. In 2011 there are now over 400 employees
13. 75% of Twitter traffic comes from third-party applications
14. 60% of all tweets come from third-party apps
15. There are over 100,000 Twitter applications
16. A Forrester report revealed that “Twitterers are the connected of the connected, overindexing at all Social Media habits. For example, Twitterers are three times more likely to be Creators (people who create and share content via blog posts and YouTube) as the general US population” (source Forrester report “Who Flocks to Twitter”)
17. 3 years, 2 months and 1 day…the time it took from the first tweet to the billionth tweet.
18. It now takes one week for users to send a billion Tweets.
19. In March 2010 the average number of tweets people sent per week was the the 350 million.
20. 140 million is the average number of tweets people sent per day in February 2011
21. 177 million tweets sent on March 11, 2011.
22. When Michael Jackson died on June 25, 2009 there were 456 tweets per second (TPS)…a record at that time.
23. The current TPS record is 6,939 tweets per second set 4 seconds after midnight in Japan on New Year’s Day
24. 572,000 is the number of new accounts created in one day (March 12, 2011)
25. 460,000 is the average number of new accounts per day created in February, 2011
26. 182% is the increase in number of mobile users over the past year.
27. In March 2011 there are an estimated 225 million users
28. 25 billion tweets sent on Twitter in 2010
29. 100 million new accounts added on Twitter in 2010
30. The first unassisted off-Earth Twitter message was posted from the International Space Station by NASA astronaut T. J. Creamer on January 22, 2010

Facebook Facts, Figures and Stats

This is directly from one of my favorite bloggers Jeff Bullas. I tweeted it but also wanted it here as a quick reference. Here’s the original post: 50 Fascinating Facebook Facts And Figures

50 Facebook Facts and Figures

1. 1 in every 13 people on Earth is on Facebook
2. 35+ demographic represents more than 30% of the entire user base
3. 71.2 % of all USA internet users are on Facebook
4. In 20 minutes 1,000,000 links are shared on Facebook
5. In 20 minutes 1,484,000 event invites are posted
6. In 20 minutes 1,323,000 photos are tagged
7. In 20 minutes 1,851,000 status updates are entered
8. In 20 minutes 1.972 million friend requests are accepted
9. In 20 minutes 2,716,000 photos are uploaded
10. In 20 minutes 2,716,000 messages are sent
11. In 20 minutes 10.2 million comments are posted
12. In 20 minutes 1,587,000 wall posts are written
13. 750 million photos were uploaded to Facebook over New Year’s weekend
14. 48% of young Americans said they found out about news through Facebook
15. 48% of 18 to 34 year olds check Facebook right when they wake up
16. 50% of active users log on to Facebook in any given day
17. Average user has 130 friends
18. People spend over 700 billion minutes per month on Facebook
19. There are over 900 million objects that people interact with (pages, groups, events and community pages)
20. Average user is connected to 80 community pages, groups and events
21. Average user creates 90 pieces of content each month
22. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
23. More than 70 translations available on the site
24. About 70% of Facebook users are outside the United States
25. Over 300,000 users helped translate the site through the translations application
26. Entrepreneurs and developers from more than 190 countries build with Facebook Platform
27. People on Facebook install 20 million applications every day
28. Every month, more than 250 million people engage with Facebook on external websites
29. Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
30. More than 2.5 million websites have integrated with Facebook, including over 80 of comScore’s U.S. Top 100 websites and over half of comScore’s Global Top 100 websites
31. There are more than 250 million active users currently accessing Facebook through their mobile devices
32. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
33. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
34. Al Pacino’s face was on the original Facebook homepage
35. One early Facebook function was a file sharing service
36. The first “Work Networks” as well as the original educational networks included Apple and Microsoft
37. The meaning of the term poke has never been defined
38. There is an ‘App’ to see what’s on the Facebook cafe menu
39. Mark Zuckerburg (CEO of Facebook) calls himself a “Harvard Graduate” when in fact he didn’t graduate (apparently his reply is that “there isn’t a setting for dropout”)
40. Australian’s spend more time per month on Facebook than any other country at over 7 hours on average
41. A Facebook employee hoodie sold for $4,000 on eBay
42. Facebook was initially bank-rolled by Peter Thiel the co-founder of PayPal for $500,000
43. It is the second biggest website by traffic behind Google (at the moment)
44. Facebook is now valued at approximately $80 billion
45. Facebook makes money through advertising and virtual products
46. Facebook was almost shut down by a lawsuit by ConnectU who claimed that Zuckerburg stole the idea and Technology for Facebook (the issue was settled out of court)
47. The USA has the largest Facebook user base with 155 million people which represents 23.6% of Facebook’s total users
48. There is over 16,000,000 Facebook fan pages
49. Texas Hold’em Poker is the most popular Facebook page with over 41 million fans
50. More than 650 million active users

Is that insane or what??? Wonder what these stats will be like in 5 years? 10 years? Will something new come along??? What are your thoughts??

Optimize that YouTube Video!

YouTube Tips

FIRST THINGS FIRST

Did you know that YouTube has this great keyword suggestion tool? As you know I’m a big keyword research person… All SEO projects start with keyword research. With that said, this tool can help you selected phrases that YouTube viewers are searching on (keep in mind that video searches CAN be different than Web searches!):

When doing your keyword research for your videos, don’t worry about the search volume, just select phrases that relate to your video and use them wisely!

There are three important areas you need to be mindful of: The title, the description and the tags. I have my tips for each below:

TITLE

The title of your YouTube video is the most important piece of information that search engines see and use for ranking consideration of your video. You’ll want to use your researched keyword phrases here. Add enough words such that you don’t overfill the box you type in. Make sure you don’t use stop words (articles, pronouns: short list-and, the, an, a, at, as, about) as they don’t convey much information. Instead use words that best describe your video.

DESCRIPTION

Write your description with both the search engines and humans in mind. Using keywords and descriptive phrases that best describes your video will help it to come up for a search. Second to the title, it’s the most important bit of information for search engines to use when evaluating your site for ranking consideration. Include your Website address (URL) in your description if you want to drive viewers there. If you want your Web site *clickable* add it to your description like this:

http://www.YourDomain.com

this will show up as an active link so people can click it.

There are 4 lines in the description field that you can type in before scroll bars appear. When crafting your description type up to 4 lines without going over. No more than 30 words too.

TAGS

Tags are like the keywords you put in your keyword meta of a Web site. You’ll want to fill out the “tags” area with your researched keywords, keywords that related to your video. Use 5-7 relevant keywords here, no need to overload. The tags you put here are then used to display *related* videos to a viewer (if you share the same tags as a video someone is watching) which can garner more views. Add your tags in a logical order, the same way you would search on them, not randomly.

OTHER INFO

When your video is embedded into another Website it counts as an inbound link and can boost that video’s ranking. Therefore embed your video into your Website and encourage others to embed your video too!

This is a good article about optimizing your YouTube Video. Things I didn’t consider.

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