Google Updates

Past Google Panda Update

Past Google Panda Update:

Forum discussion at WebmasterWorld.

G+ for all your Google Places Needs

Google Places is now Google+Google Places has never been a 100% working product as far as I’ve seen and I’ve managed PLENTY of accounts for clients since October of 2010 when it seemed like *the maps* were here to stay. Now Google has decided to make G+ the “Center of Gravity” for local search… I’m not sure what to think at this point, I just hope it works. Here’s a collection of articles regarding this recent turn of events. I’ll add more as they come in.

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Manage Your Google+ Local Page

Q&A by Google

RIP Google Places – Google+ Integrates Zagat

How To Upgrade Your Google Places Page To Google+ Local Early

Upgrade Early To The New Google+ Local Page

You may (or may not) already have a Google+ Vanity URL!

What the Google+ and Google Places Merge Means To You
Regarding this link… the author has to say:
“*Disclaimer – If you absolutely must tinker with your Google+ Local page right now – check out this little write up. I think we should all hold tight for a while to see what happens while a lot of the kinks are worked out so things don’t get really screwy. Anyway, if you are one of those kind of people that cant help but mess around with stuff – Check out this post first for a little help.”

I couldn’t have said it better myself…

The Farmer Update – E I E I O



This is a letter (two actually) written to my clients about the HIGHLY publicized “Farmer Update.” Never before have I been asked by my clients about a particular algorithm update… that’s how publicized this update was (and still is!)


—–Original Message—–
From: Keli Etscorn []
Sent: Tuesday, March 15, 2011 2:25 PM
To: Joel
Subject: Google Farmer Update // Algo

You’re not the first to ask this πŸ™‚ [and probably won’t be the last!]

I’m going to do a *cut and paste* of my answer that addresses the very same concerns and if you have ANY questions afterward, I’m a keyboard away.

PLEASE NOTE: By doing this *cut and paste* answer I am in NO WAY minimalizing your concerns AT ALL… you know I sleep and breath this industry Joel and as with many of my clients, this is their ONLY marketing they do.

—————————— ACTUAL CLIENT QUESTION ——————————
On 2/25/2011 3:10 PM, Don wrote:
> Has the changes to Google affected any of the store placement one way
> or the other?
> Don

Hi Don –

Not that I can tell from spot checking phrases. Keep in mind, Google makes ~400 changes a year to their algorithm. The reason why this update is getting SO MUCH PRESS is because of the very public outing of JCP, Forbes and Overstock. Huge companies were caught employing extremely spammy practices; practices against Google’s TOS. Since Google’s *algorithm that catches these practices* did NOT catch these very obvious spammy practices they’re scrambling around with their own press to do good PR [IMO]. This is the reason it’s so highly publicized and the reason I’ve been getting multiple E-mails from clients regarding this algorithm change (FYI clients NEVER E-mail or ask about algo changes…that’s how mainstream this algo change has become!)

If you ever want to keep your finger on the pulse of this industry with respect to the latest news feel free to follow my Twitter feed:

you don’t even need an account to do this!

—————————— ACTUAL CLIENT QUESTION ——————————

So it’s just one of many updates that happen during the year… there was just more press to cover their *opps*.

This *outing* created a HUGE buzz in the SEO world… if you’d like to read about what exactly JCP was *busted* for you can Google:

JCP link practices
JCP farmer update
JCP spam

I’m sure those queries would bring up some gems! Within a week of the JCP’s incident Forbes was outed followed shortly by – all for the same ILLEGAL [to Google] practices. Remember! You can do ANYTHING you want to your Web site but to play in Google’s sandbox? You MUST play by their rules.


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