Bing

27 Things That Help and Hurt SEO

Let’s look at the common things, many of which are often overlooked or shortcuts taken.

What to pay attention to:

Title tags
Meta Descriptions
Clean URLs
Images and Alt descriptions (also called alt tags)
H1 tags
Rel=Canonical
Robots.txt
Sitemaps
Social sharing options
Unique content
Depth of content
Matching content type to visitor expectations (text, images, video, etc.)
Usability Page load times (to a certain point – faster is great, but not at the expense of usability and usefulness)
Crawlability (AKA discoverability, so can we actually get to all your content)
News – if you are actually a new site, submit for inclusion

What to skip:

Meta Keywords (fill them in if you like, keep it short and relevant, but not a big ranking factor)
Duplicate URLs
Overly long URLs (no set number, but you’ve all seen these)
Cloaking (comes down to your intent, but risky business for sure)
Link buying
Selling links
Link and link farms
Three way links
Duplication content
Auto following in social media

Full post in the Bing Webmaster blog.

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