About 10 years ago there were a lot of articles and pretty graphics (heat maps) illustrating human behavior when searching; how human eyes look at a page specifically, when searching. Around that time is when the term *F Shaped Pattern Searching* (and variations) came to light. In fact this is a great article that’s sited by many when discussing this topic:
F-Shaped Pattern For Reading Web Content
by Jakob Nielsen on April 17, 2006
I was looking at Kindles today on Amazon and found the matrix below, which is of Kindle app icons.
You can clearly see that there was thought put into the arraignment of the app icons:
Looks like F-Shaped Pattern Searching is still true today, I’d trust Amazon to do their homework 🙂
One of my most excellent clients Joel Garfinkle, a Job Coach, has been helping me with the transition of working from home vs. working out of the home. I used to do 6 hours out of the house, the rest at home. He’s given me some Work Balance Tips which are some great pointers although I can’t do them overnight, he said my goal is to try to implement a few at a time… it’s a life style change, like a DIEt. Look at it as something that benefits YOU and YOUR WORK and YOUR FAMILY. My jaw dropped as I can’t fathom doing all these things hence him reassuring me I should adopt a few at a time. It’s a great list and makes sense. Hopefully it will help others.
¨ Time off: Take one day off a month
¨ Weekend: No computer, email, cell phone (related to work) on weekend.
¨ Vacations: Schedule two vacations.
¨ Block time: Schedule time for family, friends and partner.
¨ Breaks: Take two scheduled breaks a day.
¨ Hours: Work no more than 40hrs each week
¨ Cell phone: Turn off the cell phone (Blackberry) at 5:30pm.
¨ Exercise: Exercise four days a week.
¨ Home: Work from home two days a week
¨ Lunch break: Have lunch away from desk.
¨ End work: Finish work at 5:30.
¨ Start work: Start work at 9:30am
¨ Meditate: Spend 10 to 15 minutes each work day in quiet contemplation.
¨ Computer: Stop using the computer at 5:30pm (no email at night).
¨ Read: Read one non-work-related book or magazine for each work-related publication you read.
¨ Fun/play: Make time for fun/play (even during work week).
¨ Comp time: If put in more hours a few days, take the time off on another work day.
Let’s look at the common things, many of which are often overlooked or shortcuts taken.
What to pay attention to:
Images and Alt descriptions (also called alt tags)
Social sharing options
Depth of content
Matching content type to visitor expectations (text, images, video, etc.)
Usability Page load times (to a certain point – faster is great, but not at the expense of usability and usefulness)
Crawlability (AKA discoverability, so can we actually get to all your content)
News – if you are actually a new site, submit for inclusion
What to skip:
Meta Keywords (fill them in if you like, keep it short and relevant, but not a big ranking factor)
Overly long URLs (no set number, but you’ve all seen these)
Cloaking (comes down to your intent, but risky business for sure)
Link and link farms
Three way links
Auto following in social media
This can be found on David Naylors site. Great list:
January 18th – Panda 3.2
January 19th –“Top heavy” – sites devalued
March 21st – Unnatural Link Warnings in WMT, followed by ranking drops
March 23rd – Panda 3.4 – announced by Twitter, 1.6% queries
April 19th – Panda 3.5
April 24th – Penguin – over optimization penalty, bad links
April 27th – Panda 3.6
May 25th Penguin 2
June 8th Panda 3.7
June 25th Panda 3.8
July 24th Panda 3.9
August 20th 3.91
September 18th Panda 3.9.2
August 10th – DMCA penalty
September 29th – EMD penalty
October 5th – Penguin 3.0, ~0.3% impact
Were you hit? What did you do to fix it, if you were?
and do they know they’re hiring spammers? We know that JCP hired spammers, even though they claim ignorance (and I kinda believe that). Although this isn’t backlink buying, it’s still spam in my book, especially when it’s left as a comment on an SEO blog (mine!). Do these big brands know how HUGE of a “no-no” this practice is? Things like this are what gives the SEO industry the snake oil rap it has…
Image of Comment (caught by my spam filter):
All links go to the MAIN site of the very famous hand-bag maker above. Notice the “no-follows”, that’s someone “in the know” I’d guess. Why would someone (some spammer) go out of their way to employ this tactic this without being hired and lastly… does this famous hand-bag maker even NEED backlinks? I’m sure if searched on his product name, one of his sites (with his very expensive products) will rank. It’s not backlink buying … but it’s certainly an effort to get backlinks (even if they are no-follow) to his MAIN SITE in a very spammy way. Puzzling at best.