27 Things That Help and Hurt SEO

Let’s look at the common things, many of which are often overlooked or shortcuts taken.

What to pay attention to:

Title tags
Meta Descriptions
Clean URLs
Images and Alt descriptions (also called alt tags)
H1 tags
Social sharing options
Unique content
Depth of content
Matching content type to visitor expectations (text, images, video, etc.)
Usability Page load times (to a certain point – faster is great, but not at the expense of usability and usefulness)
Crawlability (AKA discoverability, so can we actually get to all your content)
News – if you are actually a new site, submit for inclusion

What to skip:

Meta Keywords (fill them in if you like, keep it short and relevant, but not a big ranking factor)
Duplicate URLs
Overly long URLs (no set number, but you’ve all seen these)
Cloaking (comes down to your intent, but risky business for sure)
Link buying
Selling links
Link and link farms
Three way links
Duplication content
Auto following in social media

Full post in the Bing Webmaster blog.

Past Google Panda Update

Past Google Panda Update:

Forum discussion at WebmasterWorld.

The “Violent” Changes this year in Google

This can be found on David Naylors site. Great list:

January 18th – Panda 3.2
January 19th –“Top heavy” – sites devalued
March 21st – Unnatural Link Warnings in WMT, followed by ranking drops
March 23rd – Panda 3.4 – announced by Twitter, 1.6% queries
April 19th – Panda 3.5
April 24th – Penguin – over optimization penalty, bad links
April 27th – Panda 3.6
May 25th Penguin 2
June 8th Panda 3.7
June 25th Panda 3.8
July 24th Panda 3.9
August 20th 3.91
September 18th Panda 3.9.2
August 10th – DMCA penalty
September 29th – EMD penalty
October 5th – Penguin 3.0, ~0.3% impact

Were you hit? What did you do to fix it, if you were?

Are Big Brands Still Hiring Spammers?

and do they know they’re hiring spammers? We know that JCP hired spammers, even though they claim ignorance (and I kinda believe that). Although this isn’t backlink buying, it’s still spam in my book, especially when it’s left as a comment on an SEO blog (mine!). Do these big brands know how HUGE of a “no-no” this practice is? Things like this are what gives the SEO industry the snake oil rap it has…

Image of Comment (caught by my spam filter):

Are big brands hiring spammers?

All links go to the MAIN site of the very famous hand-bag maker above. Notice the “no-follows”, that’s someone “in the know” I’d guess. Why would someone (some spammer) go out of their way to employ this tactic this without being hired and lastly… does this famous hand-bag maker even NEED backlinks? I’m sure if searched on his product name, one of his sites (with his very expensive products) will rank. It’s not backlink buying … but it’s certainly an effort to get backlinks (even if they are no-follow) to his MAIN SITE in a very spammy way. Puzzling at best.

Image used on your G+ Page

I asked the G+ team if it was ok to use a logo for your G+ Page… this is the thread between me and the G+ representative:

Thank you for your note.

You can upload any photo you wish as long as it does not violate our
Quality Guidelines. Please refer to link below for more information.



If you have any additional concerns or questions, please respond back to
this email thread and I will be happy to help you. Have a great day.


John K.
Google Team
The Google Team

Original Message Follows:
From: Keli E
Subject: Re: [#1000000] BB External Manual Verification Request
Date: Mon, 25 Jun 2012 15:17:44 -0600

> Can I put our logo up rather than a picture of myself?
> Thanks!


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